Laurentina is Mozambiques oldest beer brand, “first brewed in 1932” it gleams of rich culture that the new generation are unaware of.

The purpose of this campaign is to reinforce the brand and bring awareness over other competing beer brands through innovative advertising solutions, techniques and marketing communication tools.

We established core standards for the brand with a brand guide, developed a brand architecture to support growth, created a stronger voice for the company, and built out their packaging presence, allowing their customers to enticed to purchase the product. As part of the business strategy, we organized their brand and interactive experiences around various product offerings to highlight the comeback of the beer.

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